Mac cosmetics online shopping malaysia
- MAC COSMETICS ONLINE SHOPPING MALAYSIA SKIN
- MAC COSMETICS ONLINE SHOPPING MALAYSIA TV
- MAC COSMETICS ONLINE SHOPPING MALAYSIA MAC
Our next stop is M-A-C Cosmetics and their targetting tactics.įound in 1984, the company offers the MAC makeup line that customers just fall in love with. By giving huge importance to the volumes of sales, she at the same time thought that to be ideally beautiful one needs only a few products and less than 3 minutes of usage of them during mornings and evenings. She was against selling customers too many products. Surprised? Yes, she believed that it’s wrong to sell customers things that they don’t need.
She used to meet all the prospective job applicants face to face. Yes, she even managed to find time for that! Estée Lauder wanted to know every employee and the best way for it was to see and communicate with all of them face to face.
MAC COSMETICS ONLINE SHOPPING MALAYSIA SKIN
A key factor behind the success of this product is that she was one of the first people to understand the ability of the skin to repair during the night when with the help of the serum, the skin would look fresh in the morning.
MAC COSMETICS ONLINE SHOPPING MALAYSIA TV
Peacocks use TV more often compared to the other segments.They always try to not miss the family gathering as they may party during the whole Saturday night but will make it to Sunday family lunch on time. They try to maintain traditional values, especially when it’s related to the family. While they have an active social life, they still make it to family gatherings.This way their need for being noticeable and visible is filled. A big attraction for them is getting a VIP membership for the places they like to go to.They also like going to bars and restaurants and are considered above average attenders. Clubbing and going to the cinema are the activities that they do the most during the weekends. There may be some specific brands that they follow loyally over a period of time, but generally they are not considered very loyal customers. They follow fashion and their choices are often affected by trends. When they find a brand that satisfies their needs they stick to it. However, most of them do not have a high income, therefore they often try to find a good deal when they can get their desired product at a lower and affordable price. They prefer quality over quantity, as they state they shop for only good quality. Most of them think that well-known brands are better, therefore they generally go after those brands. They aim to get flashy clothes with eye-catchy designs and colors. Shopping behaviours of Peacock segment.ĭue to their desire for attention, shopping has a huge role in their lives. They feel uncomfortable and consider themselves weak when they become too personal and emotional and not going too deep is perceived as a safe level by them. Sometimes they are in a serious relationship, but most of the time they try to not go deeper in these romances. Peacocks have a huge number of friends, but most of them are not perceived as true or deep friends buy them, as the role of these friends is more of reinforcing their insecurity.Įven though they may have other Peacock friends, sometimes they don’t tolerate them because of their desire to be the only dominant in their groups. For them, it is important to always learn new things and be up-to-date which is a key factor in their desire of standing out in the crowd. Most of them have mid to high-level education. A key motivation for their desire of being at the top is the benefit of getting all the status and recognition of a successful person. They think that if one fails, he/she should keep trying and not give up. They aim to get to the top of their careers and have a “no give up” attitude. Male Peacocks have certain macho values, and in the case of female Peacocks, diva behavior is easy to notice. They like to be in the center of the attention and this trait can be easily noticed also from the places they visit, the clothes they wear, or the topics they like to talk about. Who are Peacocks? Lifestyle and Values of target audience, Peacocks. From these behavior traits we can state that the target segment we’ve been looking for is Peacocks. Their facial expressions reveal their high level of self-confidence and from their movements you can notice their “do whatever you want” lifestyle attitude. All the girls are dressed in red and have a kind of unconstrained behavior which is expressed by laying on the game table or by throwing away the casino coins. The commercial is filmed in a Casino and displays 4 divas dancing and playing casino surrounded by men with suits.